What Is a Value Bet?
A value bet is one where your estimated chance of an outcome is higher than the probability implied by the odds.
Value bet = your probability > market implied probability
You don’t need exact probabilities — you just need good enough estimates to judge when the market is offering an overlay.
Step 1: Convert Odds to Implied Probability
First, convert the Betfair odds into a percentage chance. The formula is simple:
impliedProbability = 1 / decimalOdds
For more detail, see: Betfair Implied Probability Guide.
Step 2: Estimate Your Own Probability
This is where most people get stuck — but you don’t need a formal model. Here are practical methods bettors use every day:
1. Form-Based Estimation
Use past performance, ratings, trainer form, home/away stats, or historical matchups to shape an estimate. You don’t need exact numbers — just a reasonable range.
2. Price-Movement Clues
If a price is drifting for no good reason (e.g., overreaction to rumours), you may be able to spot temporary value.
3. Comparing to “Tissue” or Industry Odds
Many sharp bookmakers or expert previews publish prices close to true probability. If Betfair offers significantly higher odds, there may be value.
4. Market Inefficiencies in Niche Sports
Smaller markets like darts, lower-league football, or obscure races often misprice runners due to lack of liquidity.
Step 3: Compare Your Estimate Against the Market
Example: Betfair odds are 3.20 → implied probability = 31.25%. You believe the team has about a 38–40% chance.
Your estimate (≈ 39%) is higher than 31.25% → value bet.
Step 4: Confirm With the EV Calculator
Use the Smarter Trades EV calculator to check the true expected profitability: Open EV Calculator.
The calculator will show:
- Expected value per bet
- Break-even probability
- Net win after commission
- Long-term expectancy
Practical Example Without a Model
Market odds: 5.00 → implied probability = 20%. After checking form and conditions, you believe the runner wins about 27% of the time.
Your edge:
27% − 20% = +7% overlay
This is a value bet, even without a mathematical model.
Quick Ways to Estimate Probability
1. Rating-to-Probability Conversion
If you follow a private rating system, convert differences into rough probabilities based on past outcomes.
2. Wins vs Attempts
For predictable sports like tennis, head-to-head win rates can give surprisingly accurate probability ranges.
3. Market Anchoring
Compare multiple betting markets (Betfair, Smarkets, top bookmakers). If Betfair is significantly higher, value may exist.
Common Mistakes When Estimating Value Without a Model
1. Overconfidence
The most dangerous mistake is assuming your probability estimate is perfect. Keep your estimates conservative.
2. Ignoring Commission
Betfair commission reduces the edge. The EV calculator adjusts for this automatically.
3. Confusing “likely” with “value”
A selection can be likely to win but still be terrible value if the odds are too short.
4. Betting too large
Without a model, it’s safer to use fractional Kelly or fixed stakes. Calculate sensible stakes here: Kelly Staking Tool.
Frequently Asked Questions
Can I really beat Betfair without a model?
Yes — if you specialise, stay disciplined, and understand value. Many winning traders use simple, structured probability estimation.
How accurate must my estimates be?
Not perfect — just better than the market’s estimation over the long term.
What if I’m wrong sometimes?
Everyone is. Even pros are wrong more often than they are right. Value betting is about edges, not perfection.
Where can I calculate EV?
Use the calculator here: Smarter Trades EV Calculator.